In a world full of buzzwords and food trends, one term that’s been gaining traction is “Clean Label.” But what does it mean, and why should you care as a consumer?
What are Clean Label foods?
Clean Label is not just another fancy phrase thrown around by health enthusiasts. It’s a movement that revolves around transparency and simplicity in food products. Essentially, Clean Label foods are those that use whole natural ingredients, with minimal processing. The goal is to create a product that is easily understood by consumers, free from confusing additives, and as close to its natural form as possible.
Why Should You Care?
1. Understanding Ingredients
One of the key benefits of Clean Label foods is that they make it easy for you to understand what you’re eating. No need for a degree in chemistry to decipher ingredient lists – just simple, recognizable items that you might find in your own kitchen.
2. Healthier Choices
When a product has a Clean Label, it often means fewer artificial additives, preservatives, and colourings. This can translate to a healthier option for you and your family, as you’re cutting down on potentially harmful chemicals.
3. Allergen Awareness
Clean Label foods often highlight allergens. If you’re sensitive or allergic to certain ingredients, a Clean Label can make it easier for you to spot potential triggers and make informed choices.
How to Spot Clean Label Foods:
1. Short and Simple Ingredient List
Look for products with short ingredient lists, and where you can recognize and pronounce every ingredient. The fewer, the better!
2. No Artificial Additives
Clean Label foods often steer clear of artificial additives, colours, and preservatives. If it sounds like a chemical you’d find in a lab, it might not be clean.
3. Whole and Natural Ingredients
Ingredients you’d use at home, like whole grains, fruits, and vegetables, are a good indicator of a Clean Label product.
4. Transparency in Packaging
Some brands committed to Clean Labels provide additional information on their packaging about sourcing, production methods, and even the faces behind the product.
Transparency is key!
The Bottom Line:
Clean Label foods are essentially a return to simplicity in our diets. They empower consumers to make informed choices about what they eat, promoting not only personal health but also a more transparent and sustainable food industry. So, the next time you’re at the grocery store, keep an eye out for those Clean Labels – your body and the planet might just thank you!
How Plantify Foods is Setting the Standard for Clean Label Food:
Plantify Foods has a vision to redesign what healthy food can be, by setting the standard for Clean Label.
Our products embody the values of this movement, by ensuring the use of whole, natural ingredients, no additives or chemical preservatives, with a similar if not longer shelf-life to competitors. Our products are also free from most common allergens: Dairy-free; Gluten-free; Soy-free; Nut-free; and Non-GMO.
All of our products also meet Halal and Kosher standards, satisfying cultural and religious diets across the world. The icing on the cake, we have 38 different products across four (4) main product categories, to ensure there is something for everyone, and for every occasion. Not to mention the taste. Plantify Foods creates great-tasting products illustrating that healthy food can be tasty!
Check out our website for more information on our products, and the Clean Label movement. www.plantifyfoods.com
